social videos / stills
gotomeeting
Director: Chad Kukahiko
Art Director: Will Stearns
Copywriter: Jim Goodrich
ACD: Matt Burgess
The challenge was to show people how connected users in a Gotomeeting video conference were by simulating them reaching through the “walls” of the video conference to shake hands, fist bump, high five each other. With a limited budget and just a single day of shooting, we made just two locations look like nine and delivered the most successful social media campaign for Gotomeeting to date. Every one of the facebook executions outperformed the 2016 creative with 54% higher CTR and 78% lower cost per prospect. Overall, this campaign was an enormous success.
The sample is just one of the several executions we put into market and the video below is a case study of the entire campaign, the social media portion only being one small – but high-performing portion – of the whole.