OOH Boards
hustler equipment - fieldays 2022/2023
Design Lead: Chad Kukahiko
Marketing Manager: Lola Aubert
Production Artists: Harriet Hewetson & Spencer Currie
The Fieldays event in Mystery Creek New Zealand is one of the biggest farm equipment shows in Oceania. COVID shut it down for two years, so Hustler’s return in the spring of 2022 was meant to be a big event - showing off their new products and securing them in the minds of Kiwi farmers just how vital Hustler is as the premium livestock feeding brand of New Zealand.
So we generated dozens of different signs, flags and billboards and ended up running a pretty successful event that year.
Most of the boards were then used at the very next Fieldays in 2023 as well.