“long stem hay” spot for north america
Hustler equipment
Writer/Director: Chad Kukahiko
Producer: Kendall Kanoa Kukahio
DP: Gilly Lawrence
EP/Director of Marketing: Lola Aubert
ECD/Hustler CEO: Brent Currie
Chad wrote a script in 2021 to help target one of the primary mis-conceptions of North American farmers that the pulverized short stem hay output by larger bale processors is better for cows, when ease of digestion actually does have downsides.
The budget for production of the script was greenlit in the 2022 season, and the first week of its release in the North American market broke every record of new users to the site. In fact, though released in September, within one week, “Long Stem Hay” had out-paced the performance of any other creative for the entire year.