Out there in Hustler Country
Hustler equipment
Creative Director: Chad Kukahiko
Videographers: Dennis Noack, Sam Hughes, Ken Ng and more
The Out There in Hustler Country series was an existing video series, but the quality was inconsistent between the various regions and videographers, and the style could vary greatly as well.
We took the photo/video brand direction - which had been created by the Hawke’s Bay design firm “Band” - and ensured that the videographers around the world adhered to that authentic mini-documentary style consistently.