CINEMAGRAPHS
CEDARS-SINAI
Creative Director: Vanessa Witter
Art Director: Hunter Carr
Retouching/Animation: Chad Kukahiko
Cedars-Sinai wanted to put something cool into the large 4K directory boards at the Beverly Center, and the Creatives had the idea of making cinemagraphs with a parallax effect out of some previously purchased art. So I separated each of the four images into different elements, clipped out the foreground, retouched additional landscape into the background and threw each into After Effects. From there I played with the y-axis rotation, scale and position - and in one case added some sun rays - to create the effect they wanted.
These are best viewed fullscreen on either a tall monitor or a cell phone turned portrait.