brand
cedars-sinai
Designer: Carol Kono-Noble
Production Artists: Chad Kukahiko, Noel Espiritu, CJ Cantara, Betty Kim, et al.
As the agency of record for the massive, multi-faceted hospital / medical center in Los Angeles, Wongdoody managed their brand for well over a decade. Since they had so many different areas of concentration - such as oncology, pediatrics, etc - each different medical center had its own version of the logo, and safeguarding their brand across all their different medical centers kept us busy - especially as we went through two different brand overhauls over the years.