brochure
honda powersports
Creative Director: Matt Burgess
Art Director: Johan Vilchez
Copywriter: Colin Hodges
Production Artists: Chad Kukahiko / CJ Cantara
Honda Powersports wanted a cool new set of brochures for their latest products, and the Creative Team created these fun designs that mixed a lot of excellent tongue-in-cheek fake facts like “1 elevated ego” with all the real facts and stats showing off their latest offerings. Johan’s designs and Colin’s one-liners came together really well, and CJ and I ended up mocking up at least a dozen brochures to show clients in the flesh, as it were, over the weeks it took for them to finalize.
The final product had some really cool embossing and texture varnish making the brochure as fun to feel as it is to read. We’re in the midst of finalizing at least two other brochures right now.