brand guide
hustler equipment
Design Lead: Chad Kukahiko
Head of Marketing: Lola Aubert
CEO: Brent Currie
The initial Brand Guide was created by the extremely talented designer Al Mackie while he was working for Band in Hawke’s Bay, but as the brand grew over time, I was forced to add details and - with the CEO’s leadership - expand the brand standards to cover things like machine decal design and placement, and to identify and clarify treatment of our primary logo.