ANIMATICS
Houston methodist
Editor/Motion graphics/VO: Chad Kukahiko
Art Director: Dennis Lee
Copywriter: Jim Goodrich
Almost every year since WONGDOODY first took on Houston Methodist, we did a different commercial campaign. They’re big fans of testing the market before finalizing scripts, so we turn our comps and TV scripts into animatics for them to test. It’s far cheaper to fine-tune the scripts before you get the footage, since a whole round of animatics can be turned around in a day or less. If you wait until after the shoot, the expense of going back and getting brand new footage is exponentially more costly.
The first video shows the last round of this particular animatic, followed by the the final 30-second commercial that went to air. There are a few other animatic samples below.
